From our first product in 1990 - our black suede ripple sole desert boots "Rocky"

ROC has evolved a street footwear culture of its own!

Operated by the Cull Family where the footwear heritage is now in its sixth generation, ROC product is Australian designed from its Sydney base and combines youth trend with High quality materials and great Australian fit. 

Determined to offer the market something new and different, the ROC team takes influence and inspiration from music, street style, youth culture and of course its heritage roots!

 ROC has a strong following with Australian Youth & are well known for their iconic Leather Boots that push boundaries reflecting attitude & personality in their designs, and still be comfortably worn every day. 

Join us on the journey and leave your footprint in your ROC's!